‘Pay it forward’ lives on: Memorial hashtag raises epilepsy awareness

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Sept. 4 marked the one-year anniversary of the passing of Alyssa Josephine O’Neil, a student at Penn State Behrend.  She suffered from epilepsy and unexpectedly died of a seizure. In this tragedy, Alyssa was remembered with a purple hashtag that started at Starbucks and made its way across the world.  The purple is linked to […]

The story of #AJO

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The story of Alyssa Josephine O’Neill – now known to the world as #AJO – starts ten years ago. Ten years ago Starbucks created its iconic pumpkin spice latte (PSL,) a drink that has inspired pumpkin spice products from cookies to candles, and is considered by many to be a hallmark tradition of fall. This […]